SHARDAE B.HASAN
Creative Producer & Project Manager
I’m a Creative Producer and Project Manager with 10+ years of experience leading marketing campaigns, live events, theatrical productions, and experiential storytelling from concept through delivery and wrap. I partner closely with designers, writers, videographers, developers, and external vendors to translate creative strategy into cohesive, on-brand executions.
My work spans large-scale live events, multi-city theatrical productions, hybrid and virtual experiences, and community-facing campaigns. I’m known for strong process, clear communication, and the ability to manage complex productions under tight timelines while protecting creative integrity.
Specialties:
Creative Production & Project Management
Experiential & Event Production
Integrated Campaigns
Cross-Functional Team Leadership
Vendor & Partner Management
HOW I WORK
Production Approach
1. Kickoff & Concept Alignment
Partner with creative leads and stakeholders to clarify goals, audience, success metrics, and creative vision.
2. Planning & Timeline Ownership
Develop and manage detailed production schedules, budgets, and workstreams across creative, marketing, and operations.
3. Creative Development & Reviews
Guide creative teams through structured reviews, feedback loops, and brand QA to ensure consistency and strategic alignment.
4. Production & Execution
Coordinate internal teams and external partners during build, load-in, live execution, and post-production.
5. Wrap & Documentation
Oversee asset organization, wrap decks, post-mortems, and knowledge sharing.
SELECT CASE STUDIES
-
Role: Creative Producer / Project Manager
Type: Theatrical Production & Live Event
Scope: Multi-city, large-scale audienceThe Challenge
Create a cohesive theatrical production celebrating Black women’s narratives while adapting the experience for different cities, venues, and stakeholders.
The Approach
Led concept development and thematic framework
Owned timelines, budgets, and production schedules
Coordinated designers, writers, performers, and technical vendors
Oversaw marketing assets, set design, costuming, and media
The Execution
Live theatrical productions in Charlotte and Nashville
Integrated visual identity across stage design, print, and digital
On-site production oversight and vendor management
The Outcome
Delivered multi-city theatrical productions on schedule and within approved budgets, coordinating 20+ contributors across creative, technical, and operational roles.
Achieved capacity or near-capacity attendance across performances, with strong repeat attendance between runs.
Secured municipal recognition and proclamations, indicating high stakeholder satisfaction and community alignment.
Generated earned media coverage and social amplification through partner channels, extending reach beyond live audiences.
Established a repeatable production framework that allowed the show to scale across cities while maintaining creative and brand consistency.
Resulted in repeat partnerships and invitations for future productions, validating the production model and creative approach.
What I’d Optimize Next Time
Lock city-specific production variables earlier to reduce last-minute vendor adjustments
Expand advance technical rehearsals when adapting the show to new venues
Share the centralized asset library with partners earlier in the process to streamline cross-city marketing execution
-
Role: Creative Producer / Project Manager
Type: Digital Media Archive ProjectThe Challenge
Design and execute a city-wide storytelling experience capturing collective memory and community voice.
The Approach
Developed project schedule and timeline
Managed cross-functional contributors and partners, including a major higher education partner
The Execution
Digital and social media rollout with multimedia storytelling
Coordinated data collection and prepared multi-media assets for archival
The Outcome
Successfully executed a city-wide storytelling initiative, engaging hundreds of participants delivered within a fixed timeline.
Coordinated cross-functional partners including artists, community organizations and elected officials.
Captured multimedia content and archival materials designed for long-term community and institutional use.
Received strong qualitative feedback from city and community stakeholders, supporting continued investment in future civic storytelling initiatives.
Delivered with full post-event documentation, asset archiving, and wrap reporting.
What I’d Optimize Next Time
Add data capture tool outside of social media impressions to support future impact reporting
-
Role: Producer
Type: Multi-Day Cultural Event SeriesThe Challenge
Produce a week-long series of events requiring consistent branding and coordination across venues.
The Approach
Centralized scheduling, communications, and production workflows
Coordinated multiple event leads and vendors
The Execution
Multiple live activations and community events
The Outcome
Produced a multi-day cultural event series spanning multiple venues and event formats, maintaining consistent branding and audience experience throughout the week.
Centralized scheduling and communications across numerous event leads and vendors, reducing overlap, conflicts, and last-minute changes.
Supported strong attendance across events and strengthened relationships with city, arts, and cultural partners.
Demonstrated the ability to manage parallel workstreams under tight timelines, a model later reused for future large-scale programming.
Introduce shared production dashboards for all event leads
Standardize vendor onboarding documentation earlier
The Outcome
Produced a multi-day event series spanning multiple venues and formats
Maintained consistent branding and audience experience throughout the week
Reduced scheduling conflicts and last-minute changes through centralized production oversight
Strengthened partnerships with city and cultural organizations
What I’d Optimize Next Time
Introduce shared production dashboards for all event leads
Standardize vendor onboarding documentation earlier
-
Role: Event Producer
Type: Experiential Dinner EventThe Challenge
Create a high-touch, visually compelling dinner event tied to a public infrastructure activation.
The Approach
Managed vendor coordination, staging, and guest experience
Oversaw run of show and on-site execution
Hosted the event
The Execution
Curated experiential dining environment
Coordinated lighting, décor, and program flow
The Outcome
Delivered a high-touch experiential dinner event aligned with a public infrastructure activation, coordinating lighting, décor, catering, and program flow.
Managed guest experience, run of show, and vendor execution to ensure a seamless, on-time program.
Achieved strong stakeholder satisfaction, resulting in positive post-event feedback and partner validation.
Successfully balanced aesthetic ambition with operational constraints, maintaining quality without budget overrun.
Event met both experiential and stakeholder objectives without requiring additional scope or resources.
What I’d Optimize Next Time
Earlier finalization of guest flow and seating layouts
Additional lighting mock-ups during pre-production
-
Role: Creative Producer / Project Manager
Type: Virtual & Hybrid EventsThe Challenge
Rapidly pivot live storytelling productions to virtual formats during COVID-era constraints.
The Approach
Rebuilt production workflows for digital platforms
Coordinated facilitators, speakers, and tech partners
The Execution
Live-streamed and recorded storytelling experiences
The Outcome
Transitioned multiple live storytelling productions to virtual and hybrid formats in response to COVID-era constraints, maintaining continuity of programming.
Expanded audience reach beyond geographic limitations, with virtual attendance exceeding typical in-person capacity.
Developed repeatable digital production workflows, reducing setup time and technical issues across subsequent events.
Maintained strong audience engagement and participation despite platform shifts, validating adaptability of production model.
Established scalable virtual production processes that continued to be used post-pandemic.
What I’d Optimize Next Time
Standardize technical kits for presenters to ensure consistent production quality
Add redundant technical support roles for live streams
Implement post-event analytics dashboards to track engagement more precisely
SELECT MEDIA SAMPLES
I Am Queen :shoot production, styling, shot selection, editing
CONTACT
Interested in collaborating or learning more about my work?
Email: shardaehasan@gmail.com LinkedIn: linkedin.com/in/shardaebhasan