SHARDAE B.HASAN

Creative Producer & Project Manager

I’m a Creative Producer and Project Manager with 10+ years of experience leading marketing campaigns, live events, theatrical productions, and experiential storytelling from concept through delivery and wrap. I partner closely with designers, writers, videographers, developers, and external vendors to translate creative strategy into cohesive, on-brand executions.

My work spans large-scale live events, multi-city theatrical productions, hybrid and virtual experiences, and community-facing campaigns. I’m known for strong process, clear communication, and the ability to manage complex productions under tight timelines while protecting creative integrity.

Specialties:

  • Creative Production & Project Management

  • Experiential & Event Production

  • Integrated Campaigns

  • Cross-Functional Team Leadership

  • Vendor & Partner Management

HOW I WORK

Production Approach

1. Kickoff & Concept Alignment
Partner with creative leads and stakeholders to clarify goals, audience, success metrics, and creative vision.

2. Planning & Timeline Ownership
Develop and manage detailed production schedules, budgets, and workstreams across creative, marketing, and operations.

3. Creative Development & Reviews
Guide creative teams through structured reviews, feedback loops, and brand QA to ensure consistency and strategic alignment.

4. Production & Execution
Coordinate internal teams and external partners during build, load-in, live execution, and post-production.

5. Wrap & Documentation
Oversee asset organization, wrap decks, post-mortems, and knowledge sharing.

SELECT CASE STUDIES

  • Role: Creative Producer / Project Manager
    Type: Theatrical Production & Live Event
    Scope: Multi-city, large-scale audience

    The Challenge

    Create a cohesive theatrical production celebrating Black women’s narratives while adapting the experience for different cities, venues, and stakeholders.

    The Approach

    • Led concept development and thematic framework

    • Owned timelines, budgets, and production schedules

    • Coordinated designers, writers, performers, and technical vendors

    • Oversaw marketing assets, set design, costuming, and media

    The Execution

    • Live theatrical productions in Charlotte and Nashville

    • Integrated visual identity across stage design, print, and digital

    • On-site production oversight and vendor management

    The Outcome

    • Delivered multi-city theatrical productions on schedule and within approved budgets, coordinating 20+ contributors across creative, technical, and operational roles.

    • Achieved capacity or near-capacity attendance across performances, with strong repeat attendance between runs.

    • Secured municipal recognition and proclamations, indicating high stakeholder satisfaction and community alignment.

    • Generated earned media coverage and social amplification through partner channels, extending reach beyond live audiences.

    • Established a repeatable production framework that allowed the show to scale across cities while maintaining creative and brand consistency.

    • Resulted in repeat partnerships and invitations for future productions, validating the production model and creative approach.

    What I’d Optimize Next Time

    • Lock city-specific production variables earlier to reduce last-minute vendor adjustments

    • Expand advance technical rehearsals when adapting the show to new venues

    • Share the centralized asset library with partners earlier in the process to streamline cross-city marketing execution

  • Role: Creative Producer / Project Manager
    Type: Digital Media Archive Project

    The Challenge

    Design and execute a city-wide storytelling experience capturing collective memory and community voice.

    The Approach

    • Developed project schedule and timeline

    • Managed cross-functional contributors and partners, including a major higher education partner

    The Execution

    • Digital and social media rollout with multimedia storytelling

    • Coordinated data collection and prepared multi-media assets for archival

    The Outcome

    • Successfully executed a city-wide storytelling initiative, engaging hundreds of participants delivered within a fixed timeline.

    • Coordinated cross-functional partners including artists, community organizations and elected officials.

    • Captured multimedia content and archival materials designed for long-term community and institutional use.

    • Received strong qualitative feedback from city and community stakeholders, supporting continued investment in future civic storytelling initiatives.

    • Delivered with full post-event documentation, asset archiving, and wrap reporting.

    What I’d Optimize Next Time

    • Add data capture tool outside of social media impressions to support future impact reporting

  • Role: Producer
    Type: Multi-Day Cultural Event Series

    The Challenge

    Produce a week-long series of events requiring consistent branding and coordination across venues.

    The Approach

    • Centralized scheduling, communications, and production workflows

    • Coordinated multiple event leads and vendors

    The Execution

    • Multiple live activations and community events

    The Outcome

    • Produced a multi-day cultural event series spanning multiple venues and event formats, maintaining consistent branding and audience experience throughout the week.

    • Centralized scheduling and communications across numerous event leads and vendors, reducing overlap, conflicts, and last-minute changes.

    • Supported strong attendance across events and strengthened relationships with city, arts, and cultural partners.

    • Demonstrated the ability to manage parallel workstreams under tight timelines, a model later reused for future large-scale programming.

    • Introduce shared production dashboards for all event leads

    • Standardize vendor onboarding documentation earlier

    The Outcome

    • Produced a multi-day event series spanning multiple venues and formats

    • Maintained consistent branding and audience experience throughout the week

    • Reduced scheduling conflicts and last-minute changes through centralized production oversight

    • Strengthened partnerships with city and cultural organizations

    What I’d Optimize Next Time

    • Introduce shared production dashboards for all event leads

    • Standardize vendor onboarding documentation earlier

  • Role: Event Producer
    Type: Experiential Dinner Event

    The Challenge

    Create a high-touch, visually compelling dinner event tied to a public infrastructure activation.

    The Approach

    • Managed vendor coordination, staging, and guest experience

    • Oversaw run of show and on-site execution

    • Hosted the event

    The Execution

    • Curated experiential dining environment

    • Coordinated lighting, décor, and program flow

    The Outcome

    • Delivered a high-touch experiential dinner event aligned with a public infrastructure activation, coordinating lighting, décor, catering, and program flow.

    • Managed guest experience, run of show, and vendor execution to ensure a seamless, on-time program.

    • Achieved strong stakeholder satisfaction, resulting in positive post-event feedback and partner validation.

    • Successfully balanced aesthetic ambition with operational constraints, maintaining quality without budget overrun.

    • Event met both experiential and stakeholder objectives without requiring additional scope or resources.

    What I’d Optimize Next Time

    • Earlier finalization of guest flow and seating layouts

    • Additional lighting mock-ups during pre-production

  • Role: Creative Producer / Project Manager
    Type: Virtual & Hybrid Events

    The Challenge

    Rapidly pivot live storytelling productions to virtual formats during COVID-era constraints.

    The Approach

    • Rebuilt production workflows for digital platforms

    • Coordinated facilitators, speakers, and tech partners

    The Execution

    • Live-streamed and recorded storytelling experiences

    The Outcome

    • Transitioned multiple live storytelling productions to virtual and hybrid formats in response to COVID-era constraints, maintaining continuity of programming.

    • Expanded audience reach beyond geographic limitations, with virtual attendance exceeding typical in-person capacity.

    • Developed repeatable digital production workflows, reducing setup time and technical issues across subsequent events.

    • Maintained strong audience engagement and participation despite platform shifts, validating adaptability of production model.

    • Established scalable virtual production processes that continued to be used post-pandemic.

    What I’d Optimize Next Time

    • Standardize technical kits for presenters to ensure consistent production quality

    • Add redundant technical support roles for live streams

    • Implement post-event analytics dashboards to track engagement more precisely

SELECT CREATIVE WRITING SAMPLES

SELECT MEDIA SAMPLES

I Am Queen :shoot production, styling, shot selection, editing

CONTACT

Interested in collaborating or learning more about my work?

Email: shardaehasan@gmail.com LinkedIn: linkedin.com/in/shardaebhasan